The fashion world is often seen as materialistic and superficial, even though the designing and making of clothes is an art form. We are attracted by the beauty in the window displays, wishing to aquire the creations we see and desire.
But the display also reflects something else; the beauty you can not buy that is seen through the glass. The sea, the sky, the trees and the architecture. It is this merge of two worlds, in the layers of what is displayed in the fashion shops and on the other side of the street, that is reflected in the Mirror Mirror project.
Vivi A is a Norwegien Graphic Designer and artist based in Cannes, who runs her own design company OuiCannes Design.
Her photo art project “Mirror Mirror” started in 2014, as a natural part of her ongoing creativity. The photographic images are not manipulated or edited in any post production, but taken as “one shot” utlilising a special photo technique so as to enhance the layers and colors and make the photos three-dimensional.
As an argument against the current trend of over manipulations of photos, it was important that the pictures should not be edited afterwards, but be just as they appeared when the picture was taken, using a special filter.
All of the photos are taken in Cannes, of the luxury shops on the Boulevard de la Croisette and the high fashion stores in Rue d’Antibes.